Saturday 28 March 2009

Honda builds giant LED display out of Insights for commercial



The new Honda Insight, while not technically a full parallel hybrid like the Prius (it can cruise on electric power alone but not accelerate), will nevertheless be cross shopped heavily with the heavy weight from Toyota. The Insight's main selling point is its price, which starts under $20,000, but you wouldn't know that from Honda's first Insight ad.

The commercial, called 'Let it Shine', was created by the Wieden+Kennedy Amsterdam and uses a bank of Insights parked in a grid near the mountains as pixels in a giant LED-like display. When the sun goes down, the headlights begin flickering on and off to create a cutesy animation to the tune of "This Little Light of Mine".

It's the same kind of creative marketing we've come to expect from Honda, which scored its biggest commercial hit with a Honda Accord commercial that showed a Rube Goldberg-like machine created entirely out of car parts. The Insight commercial won't actually air in the U.S., so you're best chance to see it is after the jump. We've also included a Making Of video that shows just how difficult it was to produce.

[Source: Honda]

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